The Story Behind SBL Hair Co.
Finding Balance Through Intentionality
As an entrepreneur, content creator, and beauty enthusiast, she understands the challenge of managing multiple passions. However, rather than treating them as separate, she’s learned to blend them naturally into her brand.
For her, SBL Hair Co. is an extension of her lifestyle, making it easier to showcase real, everyday moments while still maintaining the brand’s identity. This approach not only keeps her connected to her audience but also ensures that her business remains authentic and true to her personal journey.
Advice for Entrepreneurs Balancing Business & Personal Passions
Starting a beauty business while juggling personal interests and family life isn’t easy, but she emphasizes the importance of grace, clarity, and boundaries.
Other key ways she fuels her creativity include:
Connecting with other beauty professionals to exchange ideas.
Taking time to rest and recharge instead of constantly pushing.
Remembering the bigger picture—her goal isn’t just to sell products, but to build a legacy.
This mindset shift keeps her focused on long-term impact rather than just day-to-day business tasks.
For those looking to start their own beauty business, her advice is clear: define your “why,” set boundaries, and embrace the journey. Whether it’s through hair, fashion, food, or lifestyle, building a brand with authenticity will always resonate with the right audience.
Balancing Passion and Business
Running a business while maintaining a love for beauty, food, and lifestyle may seem overwhelming, but for the founder of SBL Hair Co., balance is all about intentionality. By seamlessly integrating her passions into her daily life, she has built a brand that feels authentic, inspiring, and deeply personal. In this interview, she shares insights into her journey, the inspiration behind her best-selling texture match extensions, and advice for entrepreneurs balancing business with personal passions.
- SHARONA RO JEFFERSON
“Balance for me is rooted in intentionality. I’ve learned to integrate my passions into my everyday routine so they don’t feel like separate worlds. Whether I’m creating content around hair care, sharing a new recipe, or documenting a cozy date night, I allow those moments to flow naturally into my brand story.”
The Inspiration Behind Texture Match Extensions
One of the most game-changing products for SBL Hair Co. has been the Texture Match Extensions—designed specifically for women who want extensions that blend seamlessly with their natural hair. The idea was born from a genuine need in the market, as many customers expressed frustration over not finding high-quality extensions that truly matched their coils, kinks, and curls.
The impact has been remarkable. These extensions have deepened the brand’s connection with its audience by offering a product that makes women feel seen, represented, and confident. By filling this gap in the industry, SBL Hair Co. has carved out a niche that sets it apart from other hair brands.
Here are some key takeaways from her advice:
Set boundaries early – Protect your time and energy to avoid burnout.
Outsource when needed – You don’t have to do everything alone.
Stay consistent – Success doesn’t come overnight, but showing up regularly will pay off.
Allow yourself to evolve – Your brand and personal life will grow and change, and that’s okay.
By implementing these principles, entrepreneurs can build a sustainable business while still enjoying the things that bring them joy.
Staying Motivated & Creative as a Beauty Entrepreneur
Running a beauty business requires constant creativity and motivation, and she has found ways to stay inspired through intentional self-care and surrounding herself with like-minded creatives.
Final Thought
The success of SBL Hair Co. is a testament to the power of authenticity, passion, and listening to your audience. By staying true to her personal interests while building a business, she has created a brand that not only meets a market need but also empowers women to embrace their beauty confidently.
- SHARONA RO JEFFERSON
